Social media promotion – It’s Time to Start Your Business!

So you are thinking about starting your own business. Many people will ask you “why now?” I say the best time to start a new business is now. There are good opportunities for start-ups: small business loans at low interest rates, government grants for certain industries and support from communities for small, local business growth.

Starting your own business is a huge decision and the process varies based on the type of business, locality, and other various factors. If you are a service business, having a proper scheduling system (like what GoSite has created) is something that you should think about. If you are an online business, you should think about having a strong IT base in order to protect your data, streamline the operations, and have a smooth functioning. You can either have an in-house IT team, or you can also outsource the same, from a reputed firm similar to BedrockIT, in order to save both costs as well as time. On the other hand, if you are a retail-based business, there are various paths you might take, here is one of those paths.

That said, at the beginning of the promotion, many people are asking questions about purchasing followers and likes. How to get real Instagram followers? The answer is provided through the experts to fulfill the needs and requirements of the marketers. There is an increase in the profit and sale of the brand.

The first thing to do is to write up a business plan. Be it starting a multi corporation firm or a new restaurant, you need to have a definite plan. Doing this early in the process gives you the building blocks needed to succeed. Without a plan in place at the beginning, you might stray from the core principles of your venture. As you further embark on your venture, having a plan can help piece all the missing blocks together. It also helps in making you accountable for your business. If you were to ever reach out to merchant lenders (like the ones at L3 Funding) or investors, the first thing they would be looking at would be your business plan and how do you plan to invest the money for growth. The initial business plan keeps you focused on the goals you want to achieve with your organization and should be amended as needed when the time comes to move forward with finances, cybersecurity measures (you could go here to learn more about one such solution) legal and accounting matters, and leasing or buying a location for the business.

A great resource for launching a small business is the Small Business Association. You should contact the SBA in your area to get valuable information on how to write a business plan, how to apply for grants to help start the business, where to get help with accounting and legal issues, or just to do a bit of networking. Having a large network of business contacts can only be a good thing for a business.

Another very important task is market research. The SBA can probably help with this task as well. You need to look at other businesses in the area not only offering the same product but also those offering goods that are complementary to ones you are selling. A wine shop next to a hardware store might not benefit as much as one next to a hip restaurant. You also need to see if your venture is even needed in your area. If not, a new location might be a better idea. Just like buying a home, one of the most important factors in the success of a business is location. I can’t stress that enough-choose location wisely. The best store in the world, struggles in a bad location.

Once you have the location picked out you need to move forward with legal and accounting setup of your organization. Applying for business permits, setting up utilities, filing business plans with the city and state, and applying for other various permits and licenses is a tedious task that is vital in assuring a smooth opening when the time comes.

The time is approaching and now you need to rally the troops. Host a “soft opening” for family, friends, employees, business contacts, and city leaders. This allows you to work out any kinks that might exist and also gives you an opportunity to get constructive feedback from people who care about your success. It also gives you some free advertising as these customers will spread the good word about your new business. If they are excited, the community will be excited. If the community is excited you will have a successful grand opening.

Now open the doors and start selling!

By Tracy Young, Guest Blogger for Little Black Dog Social Media & More

Tracy is a former small business owner, currently enjoying life as a stay-at-home dad. He holds a degree in Economics from the University of North Carolina. His education and experience inform a unique perspective on the challenges of building a small business today. If, like many clients of Little Black Dog Social Media and More, you are still in the start-up phase, and need help with your marketing and social media strategy, we hope you will call us. We focus on helping small businesses.