Writing VS. Promoting: The Business of Making Money Online

Do they really go hand-in-hand?

Do you see your writing efforts and promotional efforts as being at odds with each other? While it may feel like writing and promoting are different and there is a time crunch that makes you choose one over the other, they really do go hand-in-hand.

Which Came First?

You can’t promote without content. I used to try to create my own web sites before I had any content. Go ahead and try it. If you don’t have a lot a of content you may find yourself struggling with trying to create a blog or index or other topic based promotional effort.

Take the time to write the content. When you have an idea, write it down, don’t dismiss it. Pay attention to other ideas that crop up when you are writing. For example, I was going to make this a blog post, then I also thought about how I have been writing backwards – piecing articles for later compilations – and how that could be a second article (stay tuned).

I also just wrote another article (J is for Just Write) after I started this one. Follow your trains of thought, even if they bring you to three different tracks. The promotion of the fashion industry can be done with the education and course knowledge available at free download Evergreen Wealth Formula 2.0. It can be downloaded at the personal computer and advantages are available for development of the marketing techniques. The use of the right one should be done to enjoy the pros instead of cons. 

Promoting Instead of Writing

Now that I have tons of content (more than 1,000 articles) I have to promote it. I know that my promotional efforts come and go in waves. Some articles, which have really good keywording and have been online for almost a year take no extra effort to draw in the pageviews.

Other articles need some help. A lot of help. I recognize that not every article will draw in a couple hundred pageviews per day, but the articles with less than 100 pageviews do need a little push.

The topic may not be of broad interest, so I need to market it in niche markets on social networks where I am already a member.

The “Problem” With Promoting

Every time I sit down to do some promoting, I keep thinking about how I am not writing. My computer should have a laptop skin that says “I’d rather be writing.”

I have to train myself not to see promoting as a separate task from writing, when writing is a business. For the articles that may not get the traffic even with really great keywording, because the topic is more common, then I need to step up promotional efforts.

Train yourself to see the two activities as going hand in hand. Set aside some time each day or each week to promote.

Without promoting, you won’t be able to keep writing and make a profit.

I’d Rather be Writing

When I stick to my 5-a-day minimum writing schedule, I have trouble promoting them all because they publish in batches. I feel overwhelmed if I let my promoting pile up. I try to do some initial promoting when the article is published, and then go back to it over the next week or so to push it more.

While I’d rather be writing, I realize that promoting is part of writing, and I need to find a balance between the two activities.