Looking for quality, lead generating, and result-reaping SEO strategies to boost your small business credibility and recognition?
If so, then the first thing you need to do is associate with a top-shelf SEO company, much like https://artofwarseo.com/, and work with their experts to customize your SEO strategy best suiting your type of business.
Web search is still the most prolific source of generation. And statistics reveal –
“Most end-users are fond of organic search results, AND NOT PAID ONES… In fact, 70% of end-users click on organic links to get their desired information, service, or product.”
Keeping This In Mind, Here Are 4 Cool SEO Strategies Which You Should Look To Implement For Your Small-Scale Business.
- “Focussing More on Long-Tail Keywords In 500-word posts to drive qualified end-users…”
Long gone are the days when SEO was about using target specific keywords in 500+ word content. And even though this SEO strategy still exists, many have overused it and abused it over time.
However, things have changed. Today, most quality SEO strategies depend highly on popular search queries and the use of long-tail keywords.
In fact, SEO experts of https://artofwarseo.com/ hold the notion that
“Long-tail keywords perform 2.5x better than specific target keywords. And long-tail queries dispatches around 70% of traffic to sites and its posted content. And this proves great for small business owners having limited capital at their disposal.”
So, you must look to incorporate as many long-tail keywords as you can in your web pages to create powerful, engaging, and rich content for your target audience.
- “Make Your Landing Page/HOME as Your Customer Hook…”
Another effective SEO strategy which many small business owners are resorting to is making their landing page or Home info-rich, engaging, and client-specific. This is crucial because a lot of marketing happens through your website and if you’re not sure about how this may benefit your small business, read more about this on the blogs by Kitching Ltd.
- Look to provide a concise overview of your products and services in your landing page.
- Include relevant SEO keywords and long-tail phrases to highlight your services, products and create the perfect first impression on your target end-users
- Also, ensure your home page is easy to navigate, consists of a professional look, and successfully piques your customer’s curiosity to learn more about you and your business
- Also, include a subtle Call-To-Action like Click here or Know More for them to dig deep and explore your business completely
All this will create a sense of respect and trust among your customers and eventually make them cater to your business offerings. That said, you could also think of hiring an seo team to help you out in this regard.
- “Take Ample Advantage of Social Media By Getting Your Keywords Out There…”
Another cool way to keep your web content fresh is to make ample use of social media and getting your keywords out there for your customers to take notice of.
You may look to post short, crisp, and meaningful tweets or Facebook posts aptly relating to your company. This will not only allow the search engine algorithms to take proper notice but lead to successfully drawing our thousands of social media end users who stumble upon your business accounts.
Always incorporate a quality and appropriate keyword in those posts and hyperlink them to redirect whoever clicks on them to your business website. This will most certainly arrest the attention of Google (or other search engines).
You can also make use of the internal search function of Reddit, which helps many end-users find out new products from different companies. Again, include appropriate keywords in your posts and titles to capture the attention of search engines.
- “Use PPC Advertisement to Draw out Your Customer’s Attention towards Your Business…”
PPC or Pay-per-click is another wonderful SEO strategy for small business owners to use. Simply place the PPC advertisement on Google and other search engines to grab the attention of your targeted customers.
This is one cost-effective SEO strategy known to yield lots of success for many small business owners. You only need to pay the add host. And whenever anyone clicks on the ad, they immediately get redirected to your business website, thus giving you the opportunity to convert that lead into a sale.
The best mode of creating PPC ads is Google Adwords. Using it, whenever an end-user enters your keyword on Google, your service ad will pop up atop or at the side of the page, thus making your ad visible to your end-user. And more often than not, it is likely to draw them into checking out your services.
Use these cool SEO strategies to take your small business to the top and attract as many leads as possible. However, it is wise to help a notable SEO technician serving near you for the best results.